Fashion Designing has always been a topic that I've been curious about! It hasn't been until recently that I've developed a huge interest in wanting to explore this medium of art and how fashion designers make a name for themselves. Instagram once again has introduced me to local fashion designer named Jain Barrett. Jain is the CEO and vision behind her company Wavy Jain CO! Jain likes to describe her brand as "for the non-linear". That really peaked my curiosity so I recently met up with her just to get a better idea of what she's all about! Jain and I spent an entire afternoon together collaborating on a shoot that surrounded this new tangerine piece that she specifically designed for us to work with- beautifully wrapped in chains, thoughtfully complimenting the model Kenna Matthews, who Jain and I both had our eye on to shoot in this amazing piece! Get familiar with Wavy J below and check out a few images from our tangerine dream afternoon * :) *
CHECK OUT WAVY JAIN
1. Describe to me what you do in one sentence.
I imagine different end results in my head (no artistic medium in particular, literally just whatever I think of), and then I spend copious amounts of time executing/building on what I imagined.
2. What got you into designing clothes?
I’ve always felt curious about design. Strictly training in Dance throughout high school brought me intense admiration for fabric, and costuming, and the impact it has on a performance. I also started embroidering last year which escalated my desires to learn. I guess curiosity and intimidation are what led me to finally diving in.
3. What is your favorite fruit?
The limit of my berry consumption does not exist! All berries. Any kind.
4. Who are some of your inspirations?
Twyla Tharp. Elsa Schiaparelli. Small business owners everywhere. Johnny Cash. Pierre Cardin. Emma Portner. Rihanna too!
5. What's the leading idea behind your company Wavy Jain & Co?
The leading idea behind Wavy Jain Co. is this term “non-linear”. I feel the moments in my life where I was conforming or following others, it brought a lot of tension to my whole being and made me start to think I was indeed my own. I was not the same. Wavy people are so comfortably themselves. My creations will sometimes mock this concept too. You’ll see something constricting, or an inclusion of very linear details. Non-linear is to be interpreted uniquely and it is the driving force behind every project.
MODELED BY: KENNA MATTHEWS (@K.ENNASKYE)
STYLED BY: JAIN BARRETT (@WAVYJAIN)
PHOTOGRAPHY BY: SANJANA ELINA (@SANJANAELINA)